MEET BOSTON / BOSTON NEVER GETS OLD
We rebranded the Greater Boston Convention and Visitors Bureau as Meet Boston, and then introduced it to the world with the “Boston never gets old” campaign. Since January 2023, the campaign has propelled Boston to become a top-5 US travel destination, as measured by hotel occupancy.
"Anticipation" :30 (Evergreen)
"Peak Foliage" :30 (Fall)
Boston ‘24 :30
"POV" :30 (Summer)
Times Square billboards highlighted our out-of-home campaign at launch.
Conde Nast Print Ad (May/June 2024 Issue)
Bon Appetit Print Ad (May 2024 Issue)
Yankee Magazine Print Ad (Holiday 2023 Issue)
Rebrand/Identity case study